Leverage our expertise to create, open, or operate the ultimate travel sports destination.

Let's get your sports complex open on time, on budget, and positioned to be an incredible business.

When you choose SFA as your planning partner, you're choosing to leverage the most experienced and business savvy team in the industry. We've served more than 2,000 communities totaling more than $10 billion in potential development costs. We can help you choose the business model, partners, and strategies that are right for your community.

With SFM, our team becomes your team. We've opened and managed a wide variety of sports and recreation facilities including some of the nation's best sports tourism destinations like the Myrtle Beach Sports Center, Rocky Top Sports World, and the Hoover Metropolitan Complex. We know what it takes to book events, generate economic impact, and create the destination for your community.


Our services are designed to optimize your project every step of the way:

  • Make the right plan and the right choices with SFA Planning
  • Secure community support, partners, and funding support with SFA Financing Services
  • Get the best products and save money with SFM FF&E Procurement Services
  • Open on time, on budget, and booked for a great year with the SFM Pre-Opening Suite
  • Create a best-in-class operation with SFM Management Solutions

From crucial financial forecasting to funding support, marketing to maintenance - we can help. Our team is passionate about the positive impact on sports for kids and communities and working with community leaders to make the best plan and operation possible. 

Contact us to discuss your project today.


SFA & SFM were instrumental in the development of Rocky Top Sports World, an 80 acre facility located at the base of the Smoky Mountains in Gatlinburg, TN. SFA provided planning and community support services and SFM has managed the operation since opening in 2014.

4 Years Later and Rocky Top is Still On Top! Check out their latest video.